Branding refers to the process of creating a unique identity and image for a product, service, individual or business. It involves crafting a distinct personality, values, and perception that differentiate it from competitors and resonate with the target audience. This identity is communicated through various elements such as logos, slogans, visual design, colour schemes, messaging, and customer experience.

Effective branding aims to build recognition, trust, loyalty, and emotional connection with customers, ultimatley facilitating
long-term relationships.