Many mistakenly view rebranding as a universal solution to all business communication issues. While rebranding indeed offers a fresh start and the potential to boost sales, stand out from competitors, and enhance product value, it can backfire if not executed properly.

When a company undergoes a poorly executed rebrand, it risks damaging its reputation and relationships with customers. This can result in a loss of trust, as consumers grapple with confusion and struggle to recognize the company they once knew.