Hassselblad's logo has always represented precision, quality, and sophistication, reflecting its esteemed reputation in professional photography. While the logo's design may have changed, its key elements usually include:

Typography: The Hasselblad logo typically features the brand name "Hasselblad" rendered in a distinctive and elegant typeface. The choice of typography is crucial in conveying a sense of refinement and professionalism, aligning with the brand's commitment to producing high-quality photographic equipment.

Symbolism: In some versions of the logo, there might be subtle design elements or symbols that reflect the company's association with photography and precision engineering. These elements could include subtle graphical elements that reinforce the brand's identity and values.

Colour Palette: The colour scheme used in the logo is carefully chosen to evoke a sense of sophistication and reliability. Traditional colours associated with Hasselblad's logo include combinations that convey a premium and professional image.