Hasselblad has a history of innovation, having played a significant role in space exploration by providing cameras for NASA's Apollo missions. This commitment to cutting-edge technology and innovation is often highlighted in the brand's identity.
With a history dating back to 1941, Hasselblad has a rich heritage in the world of photography. The brand values its legacy and heritage, drawing inspiration from its iconic cameras of the past while continuously innovating for the future.
Targeting professional photographers and maintaining a reputation for delivering tools that meet the demands of the photography industry.
Hasselblad cameras are synonymous with exceptional build quality and craftsmanship. The brand is committed to using the finest materials and manufacturing processes to ensure durability and reliability in every product they produce.