In opting for a simplistic logo design without symbols and bold colors, I chose to rely solely on typography and fonts to convey the professional, modern, and clean values of my photography business. My research into different branding styles allowed me to expand my understanding of branding and how important a logo is to that brand. Case Studies, such as Hasselblad, were extremely sueful in developing and idea for my own branding and the brand values I would like to carry over into my own business.

Designing my logo gave me a visual. representation of my brand and allowed me to make changes based on the values I wanted to respresent and the logo style I felt best represented these values.

Overall, I think my simplistic logo effectively communicates my brand's identity and resonates with my audience, ensuring a strong visual presence in a competitive market. The research into other brands was vital in aiding my own brand creation and I will continue to update and change my logo as my brand evolves and changes overtime.