Hasselblad's brand identity is deeply rooted in its values of heritage, craftsmanship, innovation, and professionalism, which are consistently reflected across its products, messaging, and actions.

The brand's strong heritage in medium-format cameras and its association with precision engineering and craftsmanship are evident in the design and build quality of its products. Hasselblad's commitment to innovation is showcased not only through its historic contributions to space exploration but also through its continuous development of cutting-edge camera technology.

Furthermore, Hasselblad's positioning as a brand catering to professional photographers aligns with its emphasis on quality and professionalism. Its products are tailored to meet the demanding requirements of professionals, offering superior image quality and performance.

Overall, Hasselblad's brand identity appears to be well-aligned with its values, with a consistent emphasis on quality, innovation, and professionalism. I will aim to use Hasselblad as a strong influence on my own branding decisions as a photographer/photography business. their key values, such as professionalism and Innovation, are values I would like to carry over into my own brand identity.