Consumers missed the natural imagery of a ripe orange with a straw, feeling disconnected from the product due to its absence.

The large glass image on the packaging, while visually appealing at an angle, proved impractical on supermarket shelves where only the front side is visible, causing confusion among customers.

The vertical Tropicana logo and the "100% orange juice" label led to further uncertainty among consumers, who questioned the authenticity of the product they had previously trusted.